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As the founder and creator of Parapette I, Radhika Hira have a personal shopping philosophy-Quality Fashion at the best prices.
The truth is there are hundreds of thousands of women out there with the same philosophy. The joy of finding something special, sexy and unique at a great price is a goose bumpy moment we all cherish forever. And what woman doesn’t love being complimented on something she is carrying or wearing-be it shoes, handbags, earrings or clothes!
My philosophy is my passion and ultimately my obsession. So I’ve decided to quit my corporate job and pursue my passion.
Using my marketing knowledge and taking classes at FIT in New York, I’ve honed in on the fashion accessories market and then further onto handbags.
Why handbags?
Women tend to carry a lot around with them and their bags serve many practical purposes – an office away from the desk; a portable dressing table and even a survival kit. However, women don’t just love bags for their functional benefit, from the tiny hand held jewel with just enough room for a lipstick, to the duffel bag we can stuff our entire lives into; handbags are our most essential accessory.
These compact icons of style speak volumes of our personal approach to fashion.
Bags are our way of carrying artwork, of expressing our tastes and neuroses without completely going over the top as one could if one chose to show their idiosyncrasies through clothing or a complete outfit. Bags allow people to explore their fashion conscious side and be adventurous and free spirited.
I knew in my heart that I was onto something but I talked to my girlfriends and their girlfriends and their girlfriends’ girlfriends and with this extensive customer research and a thorough understanding of the market, I bring you Parapette.
Parapette is a lifestyle brand that offers our customers stylish and fun products that are in keeping with current trends and customer needs. We offer creations of the “Hira for Parapette” line, as well as gorgeous, one-of-a kind handbags we find by scouring the world in our “World Finds” section.
Our Philosophy which underlies everything we do is, “To offer the fashion conscious shopper quality accessories at an affordable price point.”
Mission
"Parapette is committed to being the customer's best accessories shopping source. Being the best means providing an outstanding experience with selection, quality, service, and value, so that we make every customer smile."
Our values
- Excellence: To exceed the highest expectations of our customers.
- Quality Concept: To focus on a quality experience for all through each step of our process.
- Integrity: To be committed to respect, honesty and fairness.
- Innovation: To anticipate and address our customers' needs in new and creative ways.
parapet
n 1: a low wall along the edge of a roof or balcony 2: fortification consisting of a low wall
Once upon a time, in a land far away, there was a place called “The Parapette”. It was where people spent their time laughing, chatting, eating, drinking and relishing life. A place where everyone was welcome and everyone had their own style.
It was a place that embodied hope, happiness and achievement.
A haven for those who chose to visit, it helped create special memories in their time and space.
Parapette was a destination for the young who were still discovering their style, the older more professional folks, the grungy kids, the guitar players, the geeky, the welcome visitors, the regulars.
Every time you passed by the Parapette you were drawn to see who was there and their happiness was infectious.
When our company was formed, we knew the place we wanted to create needed the spirit of “The Parapette”. We wanted our customers to experience these incredible feelings each time they visited. Happiness, freedom of style and opinion, and a special place that was fun and exciting.
That is how Parapette was born.
Parapette.com is owned by Parapette, Inc.
Parapette Inc. was incorporated in the State of New York in 2004.
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